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The mighty Yangtze River rolls endlessly like a flowing history book. At the tail of the Yangtze River, there is a city where China's textile school and embroidery school were founded. This city is known as the birthplace of China's modern textile industry and a world-famous textile town. This city is Nantong.
The textile industry is the of Nantong's three major pillar industries, and is the recognizable and iconic pillar industry and traditional industry in Nantong. After hundreds of years of development, Nantong has formed a modern industrial system with complete categories and complete supporting facilities, including home textiles, cotton textiles, clothing, chemical fibers, silk, printing and dyeing, etc. Among them, the home textile industry is Nantong's "golden business card", and its annual sales volume accounts for al half of the national home textile market.
However, as an important cluster with a long history of textile development, Nantong's textile industry is not only home textiles, nor is it only home textiles that can represent the level of Nantong's textile industry. Among the "Recommended Product Brands in China's Cotton Textile Industry", there is an enterprise from Nantong. This enterprise has been deeply involved in the spinning industry for 45 years, with advanced technology and a constant stream of fine products. It has been quietly making breakthroughs in the field of spinning technology. It is Nantong Double Great Textile Co., Ltd.
Double prosperity, win-win situation
Nantong Double Great Textile Co., Ltd. is a representative enterprise with a high level of "technological innovation" in China's cotton textile industry. In the 45 years since its establishment, the company has insisted on the path of specialization, differentiation, customization, and high-quality products, and has continuously developed new fiber yarns with green, environmentally friendly, health-care, and fashionable characteristics.
At present, the company's product series facing the market are mainly: single-dyed series, environmentally friendly viscose series, recycled polyester series, cellulose fiber series, decorative industry series, bio-based fiber series, super imitation cotton series, chemical fiber combed series and other pure spinning and blending series with more than 500 varieties in eight series.
Ji Yijun, general manager of Nantong Double Great, told reporters: The company has always adhered to the business philosophy of "using the strictest management, spinning the quality yarn, and reaching the -end customers", and implemented differentiated sales strategies of "small batch, multiple varieties, high quality, and fast delivery" and "customization, batch production, major customers, and big brands". The product quality has reached the 5% level of the Uster Bulletin, which is at the level in the industry, and the brand premium is more than 10%.
The Uster Bulletin is at the 5% level and the brand premium is over 10%, which is not easy for yarn product brands.
Ji Yijun introduced that the company's brand is named "Double Great". "Shuang" is named after the place where the company is located, "Shuanglou", which means the two sides work together. "Hong" means to promote and expand. "Double Great" implies that the company and its employees, the company and other related parties, fly together, continue to forge ahead, and achieve win-win development.
Currently, Double Great has more than 4,000 customers in 23 provinces across China. Its products have become the yarn supplier for international brands such as LV, ZARA, H&M, and UNIQLO, and are also the preferred yarn for many knitted garment, high-end underwear, and T-shirt brands. The top ten domestic knitting and weaving companies, including Zhejiang Sanyuan, Jiangsu Jinchen, Shandong Lutai, and Jiangsu Lianfa, are all strategic customers of Double Great.
Double Great, win-win. The development of Nantong Double Great Company is based on these two words, and it always adheres to them.
Taking the road of specialization, precision, and innovation
Create evergreen "Double Great" yarn
As a representative of high-end yarn enterprises, high-quality yarn is Nantong Double Great's powerful weapon in the market, and behind it is the technical strength accumulated by the company in the field of spinning for many years.
General Manager Ji Yijun is a technical background and is an expert entrepreneur. He has a keen sense of smell and recognition for new processes and technologies, and attaches great importance to technological innovation. It is reported that the company's R&D team is also led by Ji Yijun himself. In the 45 years since its establishment, the company has been boldly trying new technologies, constantly developing new spinning processes, and updating traditional processes with advanced technologies.
Currently, some of the world's advanced spinning processes and technologies are widely used in Nantong Double Great. For example, "a method for spinning cellulose fibers", "a mechanical false twist device on a ring spinning frame", "a low-twist, high-strength yarn and its spinning process" and other advanced process inventions have been fully promoted in the company. Not long ago, three advanced technologies including "key technologies for high-efficiency and low-consumption spinning of high-quality yarns from recycled polyester fibers" won the second prize of the China Textile Industry Federation's Science and Technology Progress Award. Ji Yijun said: "The application of new processes and new technologies has improved the company's production efficiency, saved labor and reduced energy consumption, improved product performance, increased product added value, and significantly enhanced its core competitiveness."
In recent years, green, healthy and environmentally friendly yarns have become more and more popular in the market. Nantong Double Great has taken active actions as early as 15 years ago, continuously deepening the concept of green design, focusing on sustainable development, and accelerating the development of new products in the fields of ecology, green and environmental protection. It has focused on the development of high value-added products such as recycled polyester fiber, high-grade environmentally friendly viscose, low-temperature dyeable polyester, bio-based fiber, and stretch yarn. At the same time, it continues to explore ways to improve resource utilization and develop a green manufacturing system. The company has become a national differentiated green yarn development base of the China National Textile and Apparel Council, and has won the titles of industrial product green design demonstration enterprise of the Ministry of Industry and Information Technology, green manufacturing innovation enterprise in the cotton textile industry, and green factory in Jiangsu Province.
Ji Yijun told reporters that the direction of the company's transformation and upgrading in the next few years will mainly be to increase technological innovation, build another intelligent workshop with 25,000 spindles, follow the "specialization, precision and innovation" development path, stimulate development momentum, and create a long-lasting Double Great.
Taking the road of specialization, precision and innovation
Create evergreen "Double Great" yarn
As a representative of high-end yarn enterprises, high-quality yarn is Nantong Double Great's powerful weapon in the market, and behind it is the technical strength accumulated by the company in the field of spinning for many years.
General Manager Ji Yijun is a technical background and an expert entrepreneur. He has a keen sense of smell and recognition for new processes and technologies, and attaches great importance to technological innovation. It is reported that the company's R&D team is also led by Ji Yijun himself. In the 45 years since its establishment, the company has been boldly trying new technologies, constantly developing new spinning processes, and updating traditional processes with advanced technologies.
Ji Yijun told reporters: "I believe that technological innovation is the core development force of an enterprise. Without technological innovation, an enterprise has no vitality. Since its establishment, Nantong Double Great has established the China Textile Federation New Fiber Spinning Technology Innovation Center, Jiangsu New Fiber Spinning Engineering Technology Research Center, Jiangsu Enterprise Technology Center, Jiangsu Design Center and Double Great Textile Research Institute. Combining its own advantages, it continues to develop new products and the market."
